Margaritaville Resort cedes spotlight to Fort Myers Beach businesses

Published: January 20, 2023 1:37 PM EST
Photo By Brian Tietz

The moment was supposed to belong to the forthcoming Margaritaville Resort. Instead, the resort leaders ceded the spotlight, on a cloudy, Fort Myers Beach morning, to their neighboring business owners.

Margaritaville did indeed celebrate the construction topping off milestone Friday morning at 1192 Estero Blvd. But the photo opportunity featured not just the resort managers, but more than a dozen beach business owners who’ve returned to work despite the devastation of Hurricane Ian.

Places like Tunaskin Aquatic Apparel have set up temporary, pop-up stores while waiting for their original brick-and-mortar locations to be renovated. Shut-down restaurants like La Ola Surfside Restaurant are finding new ways to operate. La Ola runs a food truck in the remains of Times Square.

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