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A new luxury brand of cars is coming to SWFL. (CREDIT: GULFSHORE BUSINESS) In this Gulfshore Business report, a luxury brand of cars is making its way to a Southwest Florida dealership. There are fewer than 25 Polestar dealerships in the entire country. Well, one of them just started selling cars in Naples, off Naples Boulevard. Joe Parisi, the general manager at Volvo of Naples, explained how Polestar started and recently created its own brand. Watch the full report above. Click here to read the full Gulfshore Business article.