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FILE- In this May 9, 2017, file photo, a package from Amazon Prime is loaded for delivery in New York. Last year, the online retailer introduced a system for letting people delivering packages into customers’ homes. Now, it’s their cars. GM says more than 7 million owners of Chevrolet, Buick, GMC and Cadillac vehicles are eligible for Amazon’s new Amazon Key In-car delivery service. (AP Photo/Mark Lennihan, File) Amazon is aiming to kickstart the holiday shopping season early this year. The company is holding its annual Prime Day over two days in October this year after the coronavirus pandemic forced it to postpone the sales event from July. It’s the first time Prime Day is being held in the fall, and Amazon is positioning it as a way to get people to start their holiday shopping. Even before Amazon’s announcement Monday, major retailers have said they plan to push shoppers to start their holiday shopping in October and offer deals earlier, hoping to avoid crowds in stores during November and December.