Amazon Prime Day to be held on October 13-14
Amazon is aiming to kickstart the holiday shopping season early this year.
The company is holding its annual Prime Day over two days in October this year after the coronavirus pandemic forced it to postpone the sales event from July. It’s the first time Prime Day is being held in the fall, and Amazon is positioning it as a way to get people to start their holiday shopping.
Even before Amazon’s announcement Monday, major retailers have said they plan to push shoppers to start their holiday shopping in October and offer deals earlier, hoping to avoid crowds in stores during November and December.