Drum giant Pearl strikes a coronavirus beat pumping hand sanitizer
These are tough times for the music business. Outdoor concerts and music festivals are in hiatus, and prospects for a return to live entertainment venues and arena performances seem ever more remote. In Japan, nightclubs have become virtual no-go zones since a live performance house in Osaka became the center of a largeoutbreak.
Contemplating this bleak landscape, the 100-plus employees of the Pearl Musical Instrument Company could be forgiven for singing the blues. Like many other firms here, they were anxious to lend a helping hand in the fight against COVID-19. Some companies haveto manufacture masks, gowns and face shields. But for the 70-year-old global powerhouse of percussion instruments based outside Tokyo, nothing seemed quite in tune with their line of work.
The solution appeared out of the blue in May, via viral tweet. As hand sanitizer bottles become ubiquitous outside stores, offices and even homes, a whimsical snapshot began to circulate — someone had come up with the idea of rigging up a drum kit’s hi-hat cymbal stand to dispense hand sanitizer, creating an eye-catching and usefully hands-free disinfection stand just outside their front door.