Bruno insider describes sales tactics

A former employee of Bruno Total Home Performance said the company trained air conditioning technicians to sell product whether or not the customer needed it.

The company is under criminal and civil investigation by the Florida Attorney General’s office.

“They don’t teach you to work on air conditioning systems and how to repair them, they tell you sales and how to bully people into upselling,” said Chris Chombok, who worked for the company until 2017.

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Chombok, who now lives in New York, claimed Bruno eliminated his position.

He said the company would gather technicians together to go over rehearsed sales pitches.

Former customers of the company described feeling like they were being pressured into purchasing equipment they did not want or did not need.

“The technicians, I call them sales people, were constantly trying to get you to add more and more services and products,” said Lois Graydon.

Louis Bruno said his technicians do not have the authority to recommend anything beyond what is necessary.

Former customers said that was not their experience.

“Any specific cases for any customers we absolutely have a team dedicated to handling it,” said Louis Bruno.

Bruno’s attorney, Sawyer Smith, said customers can contact him directly. WINK News sent him a list of customers and their specific disputes. He said his team is addressing those concerns.

WINK News asked Bruno’s attorney why Chombok left the company but did not get a response.

Reporter:Lauren Sweeney
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