‘Momtrepreneur’ work from home mom trend on the rise

Reporter: Lindsey Sablan
Published: Updated:
Momtrepreneurs. Photo via WINK News

“Momtrepreneurs” are a new movement of women, making money by pursuing their passion and they are doing it all from home.

Brianna Blain is a mom that has gone from a stay at home mom to a work at home mom.

“I just had to find something that could bring in some kind of money,” said Blain.

5 years ago Blain started selling personalized items on Facebook to make extra money.

Mother of twins, Michelle Cady, just launched her business called LOCO “Life on Cell Off”.

It’s a card game meant to bring the family back together and she hopes it will start a movement.

“There are questions, conversation starters and then there’s also kindness activities,” Cady said.

These “Momtrepreneurs” are an emerging trend among mothers who like – or need – to work from home.

Cady said it’s not just about wanting to make some side money, “It’s now more, I want a purpose, I want a meaning.”

Director of Florida Gulf Coast University’s Institute of Entrepreneurship, Sandra Kauanui was a “Momtrepreneur” before the term was coined.

At the university level, 30 percent of her students are now women, before it was 5 percent.

“Those children are learning from their mother some really important skills that are going to make the next generation even more entrepreneurial,” Kauanui said, “I purchase a lot of things I use from other moms to support them.”

She says this movement is so powerful because moms want to help each other, not only emotionally but more importantly, financially.

Mom creates card game to get families off the phones and interacting together

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