Budweiser becomes “America.” Drink up. Or not.
NEW YORK (AP) – Budweiser, now owned by Belgium’s AB Inbev, will rename its beer “America” this summer and alter its labels with images and phrases affiliated with the republic.
The red, white and blue campaign is being launched into a very competitive market already foamy with craft beers, and upon a drinking public bracing itself for a presidential election likely to be unlike any before it.
“Budweiser has always strived to embody America in a bottle, and we’re honored to salute this great nation where our beer has been passionately brewed for the past 140 years.” said Ricardo Marques, vice president at Budweiser.
— Budweiser (@Budweiser) May 10, 2016