FORT MYERS, Fla. – Cheddar and Swiss are some of the most common cheeses and some of the most enjoyed but one market is now celebrating a staple that has been with them for more than 30 years. The Fresh Market in Fort Myers at Bell Tower Shops has declared Saturday, April 9th National Pimento Cheese Day. In honor of the cheese that became the stores first private label product back in 1983. From Noon to 4:00 p.m. on Saturday you’re invited to try pimento cheese and view a handful of recipes The Fresh Market chefs have created all inspired by pimento cheese. By using #CheeseTheDay on social media you can share your own recipes and creations for a chance to win a delivery of pimento cheese right to your doorstep. To this day the Fresh Market has sold more than 11 million pounds of pimento cheese nation wide. The Fresh Market in Fort Myers at the Bell Tower Shops is located at 13499 South Cleveland Avenue in Fort Myers.