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Keep Collier Beautiful Honored by Keep America Beautiful for High Performance Achieved in 2012

Published: Mar 12, 2013 8:24 AM EDT

Keep Collier Beautiful received Keep America Beautiful President’s Circle Award during Keep America Beautiful’s 60th anniversary National Conference, which recently took place in Washington, D.C. The President’s Circle Award recognizes exemplary performance made by certified affiliates of the national nonprofit in building and sustaining vibrant communities.

In qualifying for a President’s Circle Award, Keep Collier Beautiful has met Keep America Beautiful’s standards of excellence by conducting an annual Community Appearance Index, calculating the affiliate’s cost/benefit ratio, and administering activities in the areas of litter prevention, recycling and waste reduction, and beautification and community greening.

In 2012, Keep Collier Beautiful revamped its programs to engage more Collier County residents in its community-wide litter control projects. The organization has recruited additional business partnerships and volunteers, increasing participation in its two largest annual cleanup events - the Great American Cleanup in April and the International Coastal Cleanup in September. Additionally, Keep Collier Beautiful began administering the "Adopt-a-Canal" program in 2012 and has doubled participation.

“One of Keep America Beautiful’s most effective tools is the work of our grassroots network of affiliate organizations, which has an impact on millions of Americans each year,” said Keep America Beautiful President and CEO Matt McKenna. “Our affiliates are providing real solutions to local problems caused by litter, graffiti, illegal dumping and other community blight by engaging volunteers of all ages in its effort to create a vibrant community.”

Community Appearance Index-Litter Index:  The Keep America Beautiful Community Appearance Index-Litter Index is a tool used by KAB affiliates to visually assess overall appearance of communities through indicators such as litter, illegal signs, graffiti, abandoned/junk vehicles and outside storage. A team of community, business and government representatives conducted the visual analysis using a scoring system ranging from 1-4, with “1” rated as “no litter” to “4” being “extremely littered.” Each year, affiliates grade their communities during a drive-by examination of the same areas at the same time of the year. This provides an indication of the success of each community’s anti-littering education and other anti-littering programs.

Cost/Benefit Analysis: This measurement tool enables Keep America Beautiful affiliates to demonstrate their ability to leverage community resources by determining the dollar value returned to the community for every dollar invested by government.

About Keep Collier Beautiful

As an affiliate of Keep America Beautiful, Inc., Keep Collier Beautiful is a non-profit, public education organization dedicated to improving waste handling practices in Collier County.  Keep Collier Beautiful, Inc. was founded in 1996 and is governed by a volunteer board representing business and industry, government, environmental organizations, civic and professional associations. Keep Collier Beautiful, Inc. serves as an umbrella organization and as a catalyst to bring together diverse groups to help Keep Collier Beautiful through litter and marine debris control and prevention, recycling, and education.

Keep Collier Beautiful is supported through partnerships with the Naples Cruise Club, Collier County Solid Waste Management Department, Waste Management of Florida, Inc., Florida Department of Transportation, Keep America Beautiful, City of Naples, Choice Environmental Services, Artistic T’s and Embroidery, Sunshine Recycling Services, Cedar Bay Marina, as well as Seisky, Pilon & Wood Attorneys and Up A Creek Paddle Tours.

About Keep America Beautiful, Inc.

Keep America Beautiful is the nation’s leading nonprofit that brings people together to build and sustain vibrant communities. With a strong national network of 1,200 affiliates and partners including state recycling organizations, we work with millions of volunteers who take action in their communities. Keep America Beautiful offers programs and engages in public-private partnerships that help create clean, beautiful public places, reduce waste and increase recycling while educating generations of environmental stewards. Through our actions, we help create communities that are socially connected, environmentally healthy and economically sound. For more information, visit kab.org.

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