Published: Mar 06, 2014 3:30 PM EST
Updated: Mar 06, 2014 6:04 PM EST

FORT MYERS, Fla.- The Florida Gulf Coast University men's basketball team are close to earning a spot in the NCAA tournament, but just before the successful season began, every player on the team was deemed ineligible for competition.

The potential NCAA violation literally boiled down to a split-second.

A promotional video for the "Dunk City After Dark" event last October featured rock-and-roll music, fog machines, plenty of slam-dunks, and a logo for the Coconut Point Ford dealership in Estero.

The logo appears briefly on the license plate of a Ford Mustang, in which coach Joe Dooley makes an entrance.

Coconut Point Ford was a title sponsor for the event.

University officials saw the logo, and with it, a possible violation of the NCAA's amateurism rule.

"They could be construed as endorsing a product," said FGCU athletic director Ken Kavanagh to WINK News partner The News-Press.  "It wasn't like they got a free car or said, 'buy this car.'"

The school reported the issue to conference officials and declared all 17 basketball players ineligible, effective Oct. 30.

The NCAA reinstated the team two days later.

WINK News asked Kavanagh for further comment, but he declined, calling the issue "moot."

Mike Hagen, the assistant commissioner for compliance with the Atlantic Sun Conference, told WINK News it is common practice for a university to police its own program so closely.

"We see that as a good thing," Hagen said.  "It means that their compliance office is functioning well, their monitoring systems are doing well because every Division I institution is going to have minor mistakes -- you know, honest errors."