Published: Sep 07, 2010 6:59 PM EDT
Updated: Sep 08, 2010 4:30 AM EDT

MIAMI (AP) — Miami is the home of the Dolphin Expressway, the Dolphin Mall, the Dolphin Bar & Lounge, Dolphin Termite Services, Dolphin Used Auto Parts and Dolphin Bail Bonds.

That's the way it has been in Miami for decades: Dolphins, Dolphins, Dolphins.

No more. Now it's LeBron, LeBron, LeBron.

Turns out a 6-foot-8 NBA superstar can cast a pretty long shadow.

With the Miami Heat's signing of LeBron James, Dwyane Wade and Chris Bosh, the NFL team that has long dominated the affection of South Florida sports fans suddenly finds itself fighting for attention.

The Dolphins' opener looms Sunday at Buffalo, and they'll dominate local sports news in September while the Heat enjoy their last few weeks of the offseason.