Published: Sep 01, 2010 2:14 AM EDT
Updated: Sep 01, 2010 4:31 AM EDT

IRVING, Texas (AP) — The Dallas Cowboys are teaming with Susan G. Komen for the Cure to help fight breast cancer.

The Cowboys have a launched a campaign called "I Promise" featuring the team's blue star logo and the charity's pink ribbon icon.

The team will step up its involvement in October, which is national breast cancer awareness month. Charity founder Nancy Brinker and Troy Aikman's mother will be honorary team captains Oct. 10.

Brinker was among the first people in Dallas to befriend franchise owners Gene and Jerry Jones when they moved to Texas. The charity is named for her sister, who died of the disease. Brinker promised her she would try finding a cure and has become a leader in the fight.