(FORT MYERS, FL) - Earl Quenzel, of Quenzel and Associates, rates the commercials by what he considers to be effective and what's not.  The commercials are identified by when they aired and what they were about. The number one effective commercial overall was the Budweiser Clydesdale commercial showing the two reuniting three years later. Quenzel says the least effective commercial of the this year's Super Bowl was GoDaddy's.com "sexy vs smart" commercial.