Published: Jun 01, 2012 2:13 PM EDT

FORT MYERS, Fla-  Recent improvements in Southwest Florida's real estate market means that many sellers are leaving thousands of dollars on the table.  WINK News Real Estate Expert Denny Grimes says there are three ways to maximize your profits.

     First, how's this for a change.  Today you can actually lead the market when pricing your home.  No more do you have to chase falling prices down but instead can try to push prices up.  Second, Grimes says, is to leverage your position.  That means knowing your competition and not necessarily selling your home for it's appraised value.  Grimes third suggestion is to know when to negotiate.  Sometimes it's best to work with a buyers offer and other times it's better to wait for another one.

     Grimes joined us on TV Six Friday morning to go into greater detail and provide an example of how this strategy recently worked.