Published: Feb 03, 2011 3:12 PM EST
Updated: Feb 03, 2011 12:12 PM EST

FORT MYERS, Fla- For many viewers, the biggest part of this Sunday's Super Bowl will be the commercials.  Forget about the action on the field between the Pittsburgh Steelers and Green Bay Packers a lot of people care more about what happens during the breaks.

     Earl Quenzel, of Quenzel Associates, joined us Thursday morning with some of the trends of this years spots.  At $3 million for 30 seconds, who bought in, who opted out and what will you see.  He also conducted his own poll of Super Bowl viewing habits.

     After the big game,  join us Monday morning  at 6:45 on WINK and 7:15 on Six TV for what Earl says are the games best and worst commercials.