BONITA SPRINGS, Fla. - Staying social and sharp as you get older - that's the idea behind a new website headquartered here in southwest Florida. Boomeon.com is a place where "baby boomers" can meet people, share their interests and set goals for the future. It's kind of like Facebook for baby boomers with much more content focused on their interests.
Facebook has become wildly popular with more than a billion active users. The social media site is open to all ages, though, it generally caters to a younger crowd. That's where Boomeon comes in. "It's a community for baby boomers and beyond to express what they've learned, what they still have to do in life," Bill Murphy of Bonita Springs said.
Murphy came up with the idea and ThreeTwelve Creative in Tennessee developed the site. It's not just socializing. Its keeps users active. Boomeon will feature dozens of experts writing on topics from fashion to finance. There's even a golf instructor dedicated to teaching baby boomers.
"A bucket list is a celebration of all the things you still have left to do," Murphy said. "You can post these bucket lists. If you want, you can go private or public. Someone will read your bucket list. They'll want to know more or maybe they've done some of the things you have in mind. When you have 80 million people and 10,000 baby boomers retiring everyday, it's a huge demographic."
They're definitely logging on. According to the Pew Internet & American Life Project, the 65+ crowd has more than tripled its social media presence from 13% in the spring of 2009 to 43% now.
Linda Floyd is a member of the Calendar Girls dance team. "We are all over the age of 50 and baby boomers," she said.
She said they're excited for a site that's all their own. "We are techies, too. A lot of young kids use Facebook," Linda Floyd said. "I think it is great to have an outlet for people over age 50 to share health and wellness."
"I think the older generation is using a lot of social media for contact of their children and their grandchildren out of state," Bill Floyd said. "It's just a way to be more connected to family members."
Boomeon officially launches January 1st. In the meantime, you can sign up on the boomeon website at www.Boomeon.com. You can also get a sneak peek on Boomeon's Facebook page at Facebook.com/Boomeon.