Published: Mar 27, 2013 11:29 PM EDT
Updated: Mar 28, 2013 1:40 PM EDT

FORT MYERS, Fla.- In just a week, FGCU has become a hot topic online.

According to Google, searches for "Florida Gulf Coast University" is up 1,100 percent. "FGCU" is up 1,300 percent. Searches for "Dunk City" are up more than 1,000 percent.

On Twitter, people have hash-tagged "Dunk City" 42,000 times. They've tweeted "FGCU" 375,000 times and hash-tagged "FGCU" 170,000 times.