|Published:||Aug 17, 2010 9:06 PM EDT|
|Updated:||Aug 17, 2010 6:06 PM EDT|
ANN ARBOR, Mich. (AP) - Domestic automakers are gaining ground in a customer satisfaction survey.
For the first time ever, Ford's Lincoln-Mercury and General Motors' Buick have taken top spots in the American Customer
However, Chrysler continues to underperform, with two of its three divisions at the bottom.
Overall, the survey finds a 2.4 percent drop in automobile satisfaction, with most domestic and foreign automakers showing declines. Fourteen of the 19 largest auto nameplates showed some deterioration over the past year.
But U.S. brands had the smallest drop, while Japanese and Korean brands fell the most.
University of Michigan professor Claes (klahs) Fornell, the founder of the satisfaction index, says the near future looks good
for Ford and General Motors. He says satisfied customers tend to do more repeat business and don't require greater price incentives to return.