Published: Aug 21, 2014 10:20 PM EDT
Updated: Aug 21, 2014 11:15 PM EDT

FORT MYERS, Fla. -- Dozens of city workers in Fort Myers braved the cold for the ice bucket challenge.

One after another, 40 city workers took part in the social media craze Thursday night, to raise money for ALS research.

A mother whose son died from the neurological disease says sites like Facebook and Twitter have taken this cause to a new level.

"It's absolutely phenomenal the way it has taken off exponentially, it's gone across the country, I think it's gone across the world, you tell 10 friends and they tell 10 friends, it's absolutely incredible the reach it has, It's the only the money that has been raised for ALS research, but the awareness, it's absolutely priceless you can't put a tag on that," said Gwynne Hickman.

WINK News checked with the ALS Association. It says it has raised $41 million in the last month, thanks to the ice bucket challenge.