CAPE CORAL, FL.--Cape Coral city workers get doused in frigid water for a good cause.
Dozens of people took part in the so-called "Ice Bucket Challenge." It is a trend that's going wild on social media.
It raises money for ALS, or Lou Gehrig's Disease, a neurological disorder that impacts your muscles and spinal cord.
"I just cant believe this is all over the country," said Donald Nelson.
"What better reason to get out here with all your co-workers and have some fun," said Ken Malone.
Friday, more than 40- city of Cape Coral employees took on the challenge.
Each donating at least $10 to the ALS Association.
"I think we are going to make a change in this world," said Gwynne Hickman.
Hickman put it all together-- she's a woman on a mission.
"I have focused all my energy to try and combat this disease," she said.
Hickman's son, Erik, died of ALS in 2011. He was 31 years old.
"It still gets to me, it is still just a hole in my soul," said Hickman.
Hickman has been a part of many other ALS events--even lobbied in Washington DC.
But says nothing has done more than this social media phenomenon.
"If it weren't for Facebook and the other social media it wouldn't have ever taken on steam like this," she said.
The national ALS Association tells WINK News, between July 29th and August 12th they've received more than $5 million dollars just from the challenge.
The same time period last year, only $1 million.
"I think he would be very proud of me. I think he is very happy and is up there watching it right now saying you go mom," said Hickman.