Published: Jul 31, 2014 10:21 PM EDT
Updated: Jul 31, 2014 10:44 PM EDT

COLLIER COUNTY, Fla.- From our beautiful beaches to lush golf courses, most of what's great about Southwest Florida takes place outdoors. But doctors said more than ever, too much time in the sun is putting you at risk of skin cancer.

"The sun is so intense, that if you're going to be out for a prolonged period of time, it's just as intense as being on the beach all day," said Michael Lee M.D.

Naples Dermatologist, Dr. Michael Lee, said even things as simple as running errands, getting in and out of your car makes you susceptible to the sun's harsh rays.

"Pretty much everywhere."

Just this week, the US Surgeon General issued a call to action to prevent skin cancer, saying it's a major public health problem. According to the American Cancer Society, nearly five million people are treated for skin cancer each year. Bob Tessarolo is a part of that statistic.

"I'm Italian, and my Mediterranean skin I thought I was bullet proof," said Tessarolo.

Instead he had to deal with basal-cell carcinoma. And he was visiting Dr. Lee this week to get another spot checked out.

"They took a biopsy and we'll see how it goes, the doc says it looks pretty good. Hopefully it's not cancer."

His warning for others, not to ignore their skin.

"It's something everyone should be aware about especially here in Southwest Florida."