Published: Apr 07, 2014 11:52 AM EDT
Updated: Apr 08, 2014 6:43 PM EDT

LEE COUNTY, Fla.- NBC2 Director of Meteorology Jim Reif passed away at 10:38 p.m. Monday after a bicycle accident on Ben Hill Griffin Parkway that happened over the weekend.

Jim hit his head on the curb, after hitting a sign, and suffered traumatic injuries to his head. 

He has been a fixture of Southwest Florida television since 1979, and was even part of our WINK News family, having spent 20 years at WINK, alongside Lois Thome, Jim McLaughlin, and our own Chief Meteorologist Jim Farrell.

Jim Reif joined Waterman Broadcasting in 1999 as the Chief Meteorologist for ABC7, and recently moved to NBC2 as the Director of Meteorology for the company's television stations. 

NBC2 asks that everyone keep Jim's family in their thoughts and prayers during this very difficult time.