Published: Jan 28, 2014 6:31 PM EST
Updated: Jan 28, 2014 6:54 PM EST

LEE COUNTY, Fla. - A cancelled call center. WINK News has learned Hertz has hung up the phone on a project slated to bring millions of dollars and hundreds of jobs to Cape Coral. 

It's described as a "disappointing dead deal." A building on Pine Island Road would have hosted the Hertz Cape Coral call center, which would have connected 250 people with new jobs.     

"For this one? We lost out this time," said Economic Development Dir. Dana Brunett. In fact, he tells WINK News there won't be a call center built anywhere in Lee County:

"When they did finally tell me, I wasn't totally surprised because things had dragged on. There was some lingering issues," Brunett said. 

"Disappointed. Obviously we understand, in the corporate world, things change and you make a business decision," said city councilwoman Rana Erbrick.

The county and city together made a deal to pay hertz $374,000 in incentives, but only if it came to the Cape. "I was looking forward to it coming here and creating jobs for Cape Coral and the area," said resident Tom Davis.   

Hertz will build its Estero headquarters on the southeast corner of US 41 and Williams Road. Construction has yet to begin. 

As for whats next in Cape Coral? The city is looking to land other corporations in the same site. "We feel this is a primary. The job growth is happening here. Seeing Gartner and Hertz invest into this area. Other companies definitely will start looking at it for what it is. That there's opportunities here," said Brunett.    

The city kept the location of the potential call center on Pine Island Road and Hancock Bridge Parkway confidential until now.

The official Hertz headquarters in Estero is slated to open 2015.