Published: Dec 29, 2013 2:03 PM EST
Updated: Dec 29, 2013 6:15 PM EST

ESTERO, Fla. - The Florida Highway Patrol is investigating a fatal crash that happened Sunday morning in Estero.

The crash was reported just before 10:00 a.m. Sunday near the intersection of Slalom Course Court and Barefoot Ski Boulevard.  FHP says 72-year-old Ruthann McBride was traveling east on Slalom Course Court, failed to negotiate a curve and drove onto the east grass shoulder. 

McBride's car continued a short distance and struck a palm tree. McBride was pronounced dead by paramedics on scene.  No one else was in the car.  FHP says McBride was not wearing a seatbelt. The cause of the crash is still under investigation.