Published: Nov 20, 2013 4:07 PM EST
Updated: Nov 20, 2013 6:10 PM EST

COLLIER COUNTY, Fla. - "If you're a kid and it's like Christmas time and all of your friends are having big banquets with all their families over and everything, and you barely get to eat, that would be really sad in my opinion," said Carter Koester.

So, 12-year-old Carter Koester decided to help those families, using his school fundraiser designed to raise money for his orchestra, but instead of delivering what's bought to the buyer.

"Why don't I  give it to people that don't have food and would eat it and would actually care about it?' said Koester.

His mom said they quickly learned people bought more when they heard his business pitch.

"Carter said to everybody before he showed them what was available, that they weren't going to get it, that it would be delivered to a homeless shelter, they looked at the catalog completely differently."

Carter said he picked the Immokalee Friendship House because of its connection to families, he said baking the cookie dough, eating the pie, is a way for families to spend time together.

"You'd be so much more connected and it'd be fun."

And Daniel Washington, Shelter Manager for the Immokalee Friendship House, said the food comes at the perfect time, as they get ready to serve a Thanksgiving meal to hundreds of people.

"The items that he chose to try to sell to people, he chose them because they serve a certain number of people. The pumpkin cake serves I think between 12 and 16 people, that's why he chose that," said Washington.