Published: Nov 08, 2013 12:25 PM EST
Updated: Nov 08, 2013 12:43 PM EST

LEE COUNTY, Fla. - Southwest Florida's newest business, the Hertz corporation, is revealing why it chose to come to the region. Executives shared that information Friday at Florida Gulf Coast University.

Rich Broome, Hertz Executive Vice President of Corporate Affairs and Communications, was a guest speaker at the forum, led by The Southwest Florida Economic Development Alliance. He said part of what drew the Fortune 500 company to Lee County was the way they aggressively pursued Hertz, while being discrete about the move.

"It wasn't so much what others didn't do. It was what Lee County did to bring us here, so that's really why," said Broome. "We had to move, and they wanted us more than anybody else."

Local leaders are hoping to capitalize on those qualities to bring more big business to the area. The goal is to attract companies, like Hertz, to the region, to continue building up the local economy.

Broome said Hertz wants to help the Economic Development Alliance build on their experience with moving to the area, so that Southwest Florida can be a strong regional force for future development.