Published: Nov 04, 2013 7:42 AM EST
Updated: Nov 04, 2013 12:40 PM EST

ST. PETERSBURG, Fla. - Former Florida Governor Charlie Crist is looking to reclaim his position, this time as a Democrat. Monday morning, Crist announced his plans to run against Florida's current governor, Republican Rick Scott in the 2014 election.

Crist officially kicked off his campaign with a rally near his home in St. Petersburg, in the same area where he announced his 2010 run for senate as an Independent. Now, the Democratic party is promoting Crist as "The People's Governor," with a focus on building up education, the environment, and the middle class.

Much of Crist's 2014 campaign will focus on advancing education, affordable health care, respect for the environment, and dignity for seniors. He also announced plans to invest in tourism and overseas trading.

Crist is already facing backlash from the GOP, with Governor Scott's campaign debuting a new attack ad this week. It features quotes from politicians, calling Crist an "opportunist" and saying he "can't be trusted."

He fired back at Monday's rally, saying the GOP's plan to draw attention to party affiliation is "precisely what's wrong with politics today."

"When the people give you the honor of being their governor, you aren't the governor of any one party. You are the governor for all Floridians," said Crist. "No matter what they say, it is not a sin to reach across the aisle. It is your obligation to work together."

The race for Florida governor is expected to be one of the most expensive in the country next year. Governor Scott's campaign has already spent more than $500,000 on new ads.