Published: Oct 09, 2013 6:50 PM EDT
Updated: Oct 09, 2013 6:55 PM EDT

LEHIGH ACRES, Fla. - Talk about a modern day David vs Goliath. Legendary magazine "Rolling Stone" has its sights set on this small Lehigh Acres bar that opened in August. It's all over the name.

The magazine sent the owner of the Rolling Stone Libation Company, Bruce Keisling, this cease and desist letter to change its name.

"I kind of felt like a little kid being bullied on the playground," said Keisling.

It says in part, "such blatant copying constitutes clear infringement and dilution of our registered trademark."

"Sad that a big corporation would try to stomp on a little guy's dreams like this," said Keisling.

Rolling Stone Magazine claims Bruce Keisling purposely chose the name to ride the bandwagon of its decades of success. Keisling says he did no such thing.

"It's the old adage, a rolling stone gathers no moss. The rolling stone, you stay creative, you stay fresh, and that's what we are," said Keisling.

Keisling has not responded to the letter. He says, the magazine cannot claim to own the words "rolling stone," so they don't deserve a response.

Jeff Rice, a Fort Myers attorney, not connected to this case, disagrees with Keisling.

"Use of the Rolling Stone, any derivative or combination there of, based on copyright and trademark would be protected," said Rice.

"This is my dream, this is my name, they'll have to pry it away from my cold dead hands," said Keisling.