FORT MYERS, Fla.- Pink fire trucks made their way into Southwest Florida's Pinktober Fest.
Behind the wheel, firefighters supporting "all" women, and "all" cancers, giving them the inspiration to keep on fighting.
WINK News got a look at how these fire engines prove "pink heals."
"Pink is her color, we just want her to know we love "her: and we are fighting for "her," we do this for "her," said Texas Firefighter, Jay Holt.
Beth Mortali left her mark on a "pink" engine named "Karen."
Beth's name and her fight against breast cancer is now a part history that will continue to support "all" women.
"I don't physically know what she's going through, but we are sad with her, it's hard, it's hard," said Holt.
Holt came all the way from Texas to be a part of the "pink" movement. He along with other firefighters responded to a call in hopes to "inspire."
So a convoy of engines hit the road to tell Beth she has an army behind her, as she battles cancer.
"They are one of the most important people in our lives "the women" and seeing them in the situation they are in, is tough for us."
One by one, a firefighter, dressed in pink bunker gear, showed the impact of a "hug" and "love" is what's actually fueling these fire engines.
"It's great to support her, give her love and let her know we are doing this for her."
And for every mile these engines travel is a mile for women. Firefighters do believe "Pink Heals." It's a mission that began in the State of Arizona..
"The fire truck means hope, love and rescue, anytime you see a fire truck, you know it's going there to support somebody," said Founder of Pink Heals, Dave Graybill.
All of the proceeds raised at Pinktober will go to Hope Hospice and Make-A-Wish of Southern Florida.
Randy Henderson, Mayor of Fort Myers, has declared October 25th, 26th, and 27th as "Everybody Wears Pink" days.
Today is also National Fallen Firefighters Memorial Day; The state flew its flags at half staff.