CAPE CORAL, FL.--Signs, banners, and colorful ads in the streets of Cape Coral are now being outlawed.
Council members approved a plan that makes a lot of those flashy signs illegal, but small businesses who use them say it'll cost them plenty of money and jobs.
James Font is a college student who pays for mostly all of it himself and holding a sign is how he can afford it.
"This is my livelihood, when I am not doing this I am going to school," said Font.
But he says because of Cape Coral council's decision on the sign ordinance, his job and livelihood is now in jeopardy.
"Honestly if I lost this I would lose my sanity because we all know how hard it is to get a job in this economy," said Font.
Under the ordinance passed tonight, sign waivers aren't allowed on public right of ways.
It also enforces the city's current ban on A-frame signs and feather banners will also be banned.
The ordinance also limits the window space signs can take up and the goal is to clean up the city.
"This gives us a nicer image. It is how the city looks," said Cape Coral council member Rana Erbrick.
Crissy Varchers disagrees. She owns a halloween shop and says without her sign waivers--her business would be cut by 25% a day.
"That is one of the most effective marketing and advertising things you can do to draw people in to your business," said Varchers.
The council voted to not make this ordinance go in affect until April 1, 2014.