Published: Sep 17, 2013 10:40 PM EDT
Updated: Sep 17, 2013 11:47 PM EDT

FORT MYERS, FL.--WINK News has a warning about a new scam hitting southwest Florida.
Lee County fraud investigators tell us the next notice you get in the mail to renew your newspaper or magazine subscriptions could be a rip-off.

"It tells you notice of renewal, and I thought, oh well maybe my credit card expired," said Paul Friedler.

Friedler has subscribed to The Wall Street Journal for years and always deals with the paper directly over the phone.
Then he got a renewal notice in the mail asking for his credit card info, Friedler was startled.

"I called The Wall Street Journal and they advised me to please go to the sheriffs department because it is completely a fraudulent situation," said Friedler.

If you take a close look at the invoice sheet, it looks incredibly legitimate.
It had Friedlers exact address, name of the paper he subscribes to and an accurate price of his journal subscription.

"It was a little scary because they have the information and I turned to the back of it where they are selling me 600 magazine subscriptions," he said.

The parent company of the journal, Dow Jones and Company, issued an alert, warning its customers.
They say the fraudulent company has many aliases, but isn't connected to The Wall Street journal and is not authorized to collect payments on their behalf.
Friedler and the Lee County Sheriff's office is warning you, to always be aware of who you give out your information to.

"You don't know who is on the other side of the fence and what they will do with your credit card," said Friedler.

"Quite honestly, if I looked at and I didn't know any better, I would probably think it was the real thing," said Beth Schell with the Lee County Sheriff's Office.

If you get this invoice in the mail and are really not sure if it legit or not, call the paper service directly and ask them.
The sheriffs office says do not call the number on the phony invoice if you receive one.