Published: Sep 16, 2013 5:57 PM EDT
Updated: Sep 16, 2013 6:08 PM EDT

CAPE CORAL, Fla. - Leaders are discussing upgrading an ordinance that would limit signs on sidewalks in windows and crack down on sign wavers.

Business owners think it will hurt their bottom line, but some officials feel it will make the city look better. The city's sign ordinance hasn't been upgraded since the 90s.

The owner of Cape Cleaners had some questions for Cape Coral's Chamber of Commerce president.

He wants to know what will change at his mom and pop business if a new sign ordinance becomes law. 

"If there's 10,12 of these units in a plaza and they are only 20 foot wide they're competing for visibility," said Chamber of Commerce President Mike Quaintance.
The proposed ordinance eliminates A-frame signs along sidewalks, and limits the number of the popular feather banners.

It makes it illegal for sign wavers in the right of ways at intersections and in front of businesses, and restricts whats placed on windows.

"I think it's intrusive. I should have a right to do what I want with my windows and I think it's going to hurt business," said Cape Cleaners owner Dan Puleio.

Councilman Marty McClain is sponsoring the ordinance. He says it's necessary to promote the overall economic well-being of the city. He says the new ordinance protects public health, welfare, and safety.

"Curb appeal. What do you want yourself (as a city) to look like?" said McClain.
"I can't say that their success or their failures were attributed to the ability to wave a sign or stick out. Because we've seen some businesses go above and beyond."

"I am concerned. The economy is just getting back on its feet. It's not there yet. and now is not the time to slow business down," said

You can voice your opinion on this ordinance during a public hearing September 30th at city hall.