Published: Aug 26, 2013 7:05 PM EDT

CAPE CORAL, Fla.- A Cape Coral business owner says he was scammed out of $1700 after he paid for a magazine ad that never happened.

Patrick King, owner and chiropractor at King Family Chiropractic, wants to warn others not to fall victim.

He filed a report with the Lee County Sheriff's Office.

He says back in May, he got a phone call from a company that said it represented an online service putting out a new magazine.

King paid $800 for a full page ad, then upgraded to a cover ad for a total of $1700.

He says he got a sample of the ad and was not satisfied. He asked for his money back and worked with the so-called salesman to make the ad better.

But King says it became more difficult to get in touch with the company, and he eventually learned there was no magazine. He says he feels scammed. "Big time. I didn't get the product that I bought. No return phone calls. There's a lot of money that I spent and no service."

King says he hopes others will learn from his experience. "Do your research first, that's all I can say. Learn everything you can about the company before making a purchase," he says.

The Lee County Sheriff's Office is investigating. However, deputies are not releasing the name of the caller or the parent company because it is part of the investigation.