Published: Aug 21, 2013 8:44 PM EDT
Updated: Aug 21, 2013 10:50 PM EDT

COLLIER COUNTY, Fla. - "Well all the stuff that people say, 'Well I've lived here all my life...', you look at the tracts over Florida, over the history of hurricanes we have. There is not any area that's not impacted," said Craig Fugate, the Director of FEMA.

Craig Fugate believes Floridians are in denial about the threat of Hurricanes, especially this season because Florida hasn't been hit by any named storms.

"You get a little accustomed to it living here and you just play it by ear," said Bill Charbonneau, a Naples resident.

"It's been real quiet the last couple of years so I just haven't had to worry as much," said Justin Baldwin.

In fact, Justin Baldwin admits he hasn't been paying much attention to the tropics.

"No, not this year, I'm not," said Baldwin.

But others are and Mark Schwartz said his business is benefitting from it.

"Actually we're seeing a pretty good increase in business up significantly 30-50% over the last year," said Mark Schwartz, the Owner of Storm Force. "I think as each year goes by, this is our 8th season I believe, since we've had a major storm, people think maybe this will be the year, kind of our luck runs out."

Whether or not the luck runs out, Dan Summers, the Director of the Collier County Bureau of Emergency Services said now is the best time to prepare.

"Obviously yes we're very much vulnerable to hurricanes and to take this time while it is quiet and make sure you're really spending some time on your family emergency plan," said Summers. "We're not out of the woods yet."

And officials said Florida could actually face increased damage from a hurricane this year because areas are already saturdated from the consistently heavy rains.