Published: Aug 14, 2013 5:19 PM EDT
Updated: Aug 14, 2013 5:21 PM EDT

CAPE CORAL, Fla. - Someone is tagging the Cape with a controversial sticker.  On the sticker is a message, at first look, you may not get it.  Try to say it out loud and you'll understand why we are choosing not to say it on TV.

So what does the message mean?  Why are you seeing it popping up more and more?

If you drive by this Cape Coral intersection, you're bound to notice this memorial.  It's a tribute to Miguel Gonzales.  The motorcycle rider died in a crash here last month.

While the memorial shows things you might expect, a cross, flowers, condolence messages, there are also dozens of these stickers, showing the logo of a company gonzales was a big supporter of.  He even decorated his bike with them.

This Southwest Florida company started about a year ago and since then its sparked attention with it's t-shirts, stickers and well, the obvious sound of the name.

"It didn't really bother that much.  I know people are concerned about them because of the kids and stuff like that but I mean my daughter hasn't even gone up to see what they say," says mom, Leah Allen.

Other parents though aren't so sure.

"I don't want them reading it or saying it... especially young ones, if they said it, it probably sound exactly like that," says dad, Duane Rump.

But folks with the company say, their intention was never to offend anyone.  they say their goal is to spread a message of acceptance and they're trying to apeal to a younger crowd, music and the arts.  

"I think it's great that they're promoting acceptance and everything... you know some people are going to take anything offensively," Allen adds.