COLLIER COUNTY, Fla - Hot day and hot sales. Summer savings are giving shoppers more reason to beat the heat with cool deals.
Big box stores are celebrating Black Friday in July. It's there way of bringing in more business online and in the store.
The long lines and the mad rush for Black Friday deals are still months away.
"You're going to have to stand in line but you don't mind it for the simple reason you're getting good deals," says a customer coming out of Target in North Naples.
But shoppers don't have to wait until November to save big. For the first time Friday and Saturday, Target.com is running bonus Black Friday deals.
"I think it's great," says Rita Peters. "I love to save money. I'm a coupon nut so anything to save money is wonderful."
Most shoppers we talked to didn't know about the summer savings, but were happy to hear they might be able to score some big deals without fighting the crowds.
"I don't like the lines to be honest with you. A lot of times ill wait and go on the computer on Monday when they have theirs and see what I can get," says Peters.
Target.com is offering 75 doorbuster deals. Everything from electronics to furniture and even swimsuits. Targets sale continues through Saturday.
Best Buy's Hot July Black Friday Sale is July 26 and 27 only.
"I think people will shop if they have money and its always going to be something to get them motivated whether its kids going to college or going back to school, holidays, birthdays, then Christmas," says Peters.