Published: Jul 03, 2013 3:01 PM EDT

NAPLES, Fla.– Fifth Avenue South in Naples is launching a new discount program for Southwest Florida locals.  ‘You First on Fifth’ begins this month at participating businesses and restaurants along Fifth Avenue South, and runs through October 31st. 

‘You First on Fifth’ was created as a way to give back to those residents who shop in Naples – and Southwest Florida – year round.  So far, over 40 businesses and restaurants have signed on to participate, with more joining daily. 

Discounts and specials offered include 10% off the entire purchase; 20% off the entire purchase; a special drink or dessert with the purchase of a meal; and many more. 

“You First on Fifth is a way to thank the locals that shop and dine on Fifth year round.  We are very excited about this program and hope that residents will take advantage of the great discounts and specials being offered," director Lise Sundrla said.

To take advantage of the discounts and specials offered through ‘You First on Fifth’, residents will just need to show a Florida driver’s license at the checkout or to the server. 

For a complete list discounts and specials, visit