Published: Jun 13, 2013 9:14 PM EDT
Updated: Jun 13, 2013 10:51 PM EDT

NAPLES, Fla - Business owners near Mercato are hoping Hertz Rental Car's temporary move to North Naples will help boost their bottom line.

The company announced in May that it was moving its headquarters from New Jersey to Estero bringing 700 jobs to the area.

Thursday Hertz said it will move into the Fifth-Third Center on Vanderbilt Beach Road and US 41. WINK News learned Hertz is leasing the top two floors from the bank directly.

Businesses nearby are happy to hear about their new neighbor and the arrival of its employees.

"I think it's a good thing," says Jenna Glios, an employee at Yogurbella in Mercato.

For the most part nearby workers are excited about the thought of extra business and an increase in traffic.

David Diamond with VentureX says, "that means they're going to be here coming into the restaurants, employees taking their lunch breaks all of this activity just helps us here."

But some like Mia Manaloto are leary. "I think it will be okay during the summer, but during season there's so much traffic here as is and the parking is scarce so I'm not sure how that's going to work out."

In a press release the company said it picked the 5/3 Center because it is one of Naples' most recongnizable office buildings and it features a strong mix of both national and regional users.

Naples residents are hopeful that if Hertz employees spend time in Collier County, they will choose to live south of the permanent headquarters.

"How can you work here for a year while you're waiting for your offices to open and not fall in love with this place," says Diamond. "It's close, restaurants, shopping so it helps to introduce them to what's happening here before they start working in Estero."

Hertz plans to move into the 5/3 Center in August and have select employees working here by October. Construction on the main headquarters is expected to start later this year and is expected to be complete in early 2015.