Published: May 09, 2013 9:11 PM EDT

PARK RIDGE, NJ - A WINK News exclusive as we take you inside the Hertz World Headquarters, New Jersey to see how their day to day operations are run.

Out of the nearly 700 employees at the Hertz Headquarters, 150 will stay for financial functions.  The rest have the option to relocate to Lee County.  But if not, that means they'll be recruiting.

"We see the growth rate in employment in the Lee County area as being the best in the state," said Rich Broome, Executive Vice President, Hertz Corporate Affairs.

The new Hertz Headquarters will be near Coconut Point in Estero.  It will be a $68 million facility.  Last year, Hertz bought Dollar Thrifty in Oklahoma and chose Florida after searching for a place for its location.

"Its an attractive place for us to be because we do a lot of business in Florida," said Broome.

So what does success in southwest Florida look like to Hertz early on.

"Success to us is creating new a culture for the company which reflects the best of both Hertz and Dollar Thrifty," said Broome.

Part of that new culture is rebranding their image.  For the last year, the Northstar Project has been underway to give customers a cleaner, open, more brighter look.

"The new location will contain all the elements of the new designs that we're putting in place," said David Trimm, Senior Vice President, Hertz Business Transformation.

"There is a lot of work to be done but we're all very excited about the future in southwestern Florida and in Lee County specifically," said Broome.

If everything goes according to plan, they hope to break ground in Lee County by the beginning of the summer.  If everything keeps on track, they hope to have things up and running by early 2015.