Published: May 08, 2013 9:35 PM EDT
Updated: May 08, 2013 10:53 PM EDT

NAPLES, Fla -- It has been less than 48 hours since Hertz's big announcement, but already local businesses are competing for the cash that Hertz's big move will be bringing.

The fortune 500 company announced Tuesday it will move its headquarters from New Jersey and 700 employees to Estero. Just minutes after the big announcement, Hertz Facebook page lit up. From transportation companies in Fort Myers to Realtors in Naples, local businesses are taking to social media to welcome Hertz to town and send off business proposals.

"We need to be proactive and we need to be proactive as good neighbors, never mind as realtors," says Coco Waldenmayer, the managing broker for John R. Wood's 5th Avenue South office where marketing plans on how to pursue Hertz are already underway.

"Our move will be to contact the HR division of Hertz and see how we can be of assistance. That's really where we want to be," says Waldenmayer. "We want to be of service to these families and these folks who are going to move into our neighborhood."

When Caron McCallister of Florida Home Realty heard about Hertz's move, she too reached out to them as quickly as possible. "I couldn't find a phone number or an email, so I thought the quickest way to get the most exposure was on Facebook."

Because Hertz is using a relocation company, there's competition among realtors to land that big dael, but there's no denying the strategy of a quick Facebook post could pay off in its own way.

McCallister says, "in my business I work so much off of referrals that if I can connect with even a couple people at the company, then they're going to have someone else in their department or their supervisor or someone that works for them that's going to need something and maybe they want a rental, maybe they want to purchase something."