COLLIER COUNTY, Fla.- The chill in the air isn't stopping Collier County residents and visitors from strolling up and down 5th Avenue South.

"People are out. They're back. People are carrying bags, they're spending its good for everybody," said Larry Liss.

Larry Liss, the owner of the Blue Mussell, said the weather in southwest Florida is ten times better than what most of the country is seeing.

"The winter has been so harsh up north, everywhere, the midwest, the northeast, I talked to a lot of friends and they can't wait to get down here," said Liss.

And when they do get to Florida, it helps make March the busiest month of the season.

"We've been really busy in the pub, the streets are busy, packed and people are out there having a good time," said Keil Murrane.

So Keil Murrane, a manager at McCabes Irish Pub, has to staff extra help this month.

"We staff up on our serves, our bussers, everybody," said Murrane.

Both Liss and Murrane said spring breakers are one of the biggest reasons why March is so important to their overall bottom line. The other influence is where Easter falls on the calendar.

"Especially this year, with Easter being on the 29th, so our season is going to end a little bit earlier than usual cause usually after Easter it drops right off. So we have to make sure that this month is even better than normal," said Murrane.