Published: Jan 30, 2013 11:57 PM EST
Updated: Jan 30, 2013 11:58 PM EST

FORT MYERS BEACH, Fla. - We're in the midst of the busiest time of the year. Between seasonal residents and people enjoying our beaches, sidewalks and roads are packed. And, a simple mistake can lead to deadly consequences.

Monday night, a woman was killed and her husband seriously injured after being hit by a car at Fort Myers Beach. A driver did not see them as they entered the crosswalk on Estero Boulevard. In February, March and April of last year, pedestrians were hit on Estero Boulevard. Often drivers say they didn't see the person before it was too late.

"They just kind of go in front of cars," Jocelyn Wilder said. "They don't really wait for them to stop."

Others say it's the drivers who aren't paying attention. "The crosswalks, everybody uses them pretty well, it's the cars not really abiding by it," Yo Taco! worker David Balloqui said.

We spent few minutes watching traffic and it didn't take long to spot a group of girls almost walk into the path of a semi, a skate boarder weaving in and out of cars, and one after another after another creating their own crosswalks, and ignoring those marked.

Those who work around the more congested areas are especially concerned once spring break arrives. "I've actually seen someone get hit right over here when it was really busy around here," Balloqui said.

Crews have installed new street lights near crosswalks. They've posted signs. They're also planning to create medians so walkers can only cross one lane at a time. Some say the real solution is plain education, even if it's in the form of a ticket. "You can get a ticket if you step off the patio and you've got a beer in your hand, but what about a ticket if you cross the street and it's not the cross walk, or if you're a driver and don't slow down for pedestrians," Dan Baird said.

Jocelyn Wilder say they'll be taking their time. "We don't want our vacation to be ruined so we'll stop and wait," Wilder said.