COLLIER COUNTY, Fla. - They're mothers, fathers, Sheriff's deputies, and activisits. And they're all a part of a community-wide task force in Collier County. The hope is a 30 second public service announcement will make the social change necessary to end domestic violence.

"It's absolutely important, I mean domestic violence impacts everyone, and so yes we want to make Collier County the best community in America to live work and play but ultimately we want to spread past Collier, into the State of Florida and into the entire United States," said Lisa Fasanella.

Lisa Fasanella is the group's chairperson. She said they have studied this growing epidemic at length.

"At any 12 month period of time, collier county sees, you're absolutely correct 3 deaths, the state's attorney's office prosecutes 594 cases," said Fasanella.

So to stop these numbers, they have created a comprehensive, coordinated plan.

"We have memorandums of understanding with all three law enforcement agencies, we have a modified invest program and in invest is really for high risk victims that normally wouldn't seek services."

And they've also designed a card for medical responders, letting them know what to look for, and what the shelter can do to help. The backing for all of this, comes from a globally well known company found right in our backyard.

"We couldn't have done this without Chico's, Chico's generously underwrote the entire event today, and so not only are they emotionally supportive of our mission and cause, but they are finally supportive of it as well," said Fasanella.