NAPLES, Fla - Starting next week The Jump on Express or JOE will start shuttling people between Mercato, Fifth Avenue and Third Street.

Shannon Livingston lives in North Naples and is the brains behind JOE. She saw a need for a shuttle service between Mercato, Fifth Avenue and Third Street and next week her idea will come to fruition.

"It's more beneficial for the city, it's more beneficial for the merchants, certainly for the tourists coming in. They can experience all of Naples in one night without having to navigate the streets," says Livingston.

Business owners at Mercato admit they have a rivalry with downtown Naples, but rather than competing for customers, they're hoping to boost business for everyone by supporting JOE.

"We're really excited about it here," says Kathleen Patton at Burn in Mercato. "I know sometimes there can be some competition between downtown Naples and Mercato, so I think it will be something great to join the two together."

So far, more than a dozen restaurants have agreed to join together and pick up the tab hoping the investment will pay off by padding their bottom line.

Tanya Buchanan, General Manager at Sea Salt says, "I completely believe we're going to see a huge change and I’m thinking around 40 percent with the walk through traffic."

JOE will run every 30 minutes from 6 p.m. until 2 a.m. every Thursday through Saturday and patrons like Mark Jackson and Bill Reitz are already on board.

JOE will start running Thursday December 6 and run year round every Thursday through Saturday.

They're starting with two shuttles, but they already have plans to add a third shuttle with more stops by the first of the year.