Published: Nov 23, 2012 9:43 PM EST
Updated: Nov 23, 2012 11:00 PM EST

NAPLES, FL -  "We have things that you're not going to find anywhere else," said Larry Liss.


"It's nice here, they have unusual things," said shopper, Patricia Ur.


A welcome sight this Black Friday, it's calm inside the Blue Mussel.

"We spent money last night, come back today and finished shopping," said Ur.

The small business has been on 5th Avenue for 50 years.

"This has been one of the better years in the last several years and I think across the board you'll see that a lot of retailers will say the same thing," said Liss.

To keep the momentum moving right along, 5th Avenue South is taking part in "Small Business Saturday."

"We do have a very vibrant business district down here, it's shopping at home and itr's shopping at Naples and that's what we want to encourage people to do," said Sundrla.

Lisa Sundrla, the Executive Director of the 5th Avenue South Business Improvement District said the money spent in Naples, stays in Naples.

"No matter what you choose to spend on the streets, let's say a thousand folks come to 5th Avenue and each decides to spend a 100 dollars of their holiday spending money at a small business on 5th Avenue or a small business in our community, what that does is that puts a $100,000 back into our local economy," said Sundrla.

"When they come in here they generally find it and are really happy when they do," said Liss.