Published: Nov 14, 2012 11:22 PM EST

LEE COUNTY, Fla.-Social media is now being used as a tool to help the Kanzius Cancer Research Center.


The center is named after a Sanibel man who invented a non-invasive radio wave system that they say will kill pancreatic or liver cancer cells.


Wednesday night, the center's executive director was in southwest Florida to explain how social media plays a big part in their fundraising efforts.


"To run a national foundation with thousands of donations coming in on an annual basis, we have to utilize things that will work for us even when we aren't working," said Mark Neidig with the Kanzius Cancer Research Foundation.


The Kanzius Cancer Research Center is now trying to get FDA approval by using their technology along with low doses of chemotherapy.