CAPE CORAL, Fla.- Cape Coral rolled out its plan to bring businesses to town on Thursday. A generous donation allowed the city to buy advertising.

Massive billboards, aimed at bringing new business to Cape Coral, will be now spread throughout Lee County. Sixteen billboards, both traditional and electronic will be going up. It's possible thanks to a generous donation from Lamar Advertising. It didn't cost the city anything, but time.

It's estimated that in a one-month period, more than 4.7 million impressions will be made of these new signs, and about 369,000 people will pass them each day.

Over time, the billboards will be moved around to different locations in Lee County.