TAMPA, Fla. (AP) - U.S. Rep. Connie Mack IV's first television ad since winning the primary isn't about his record or history, isn't about issues and isn't an attack on the man he's trying to unseat, Democratic U.S. Sen. Bill Nelson.
It's about patriotism.
The ad will be released Tuesday in a two-week, statewide cable buy, according to the campaign.
It opens with a waving flag and the word "FREEDOM" superimposed on the screen, then cuts to a shot of two astronauts planting an American flag on the moon.
"Freedom, it's the core of all human progress," Mack says in a voiceover as the image changes to school children saluting the flag. "Our founders believed in the power of freedom and so do I."
The video then shows Mack speaking in front of a blank, off-white background before showing clips of him talking to industrial workers and then posing with a group of senior women. The word "PEOPLE" appears on the screen.
"Let's put our faith and our trust back in our people, not with government. We should be proud of who we are. We are Americans," Mack says. Images show smiling children, a man holding a smiling girl who's waving a small flag, a vehicle with a flag on top of it driving by cargo containers, a family eating at a picnic table and a woman standing on a sidewalk smiling.
"This election must be about our ideals, our hopes and our dreams," Mack said. "America is the land of freedom."
Mack has criticized Nelson for already going negative and personal in the campaign. His spot is a contrast to ads that Nelson and an outside group that supports him have run depicting Mack as a bar room brawler, a reference to incidents he had in his early 20s. Mack has said Nelson should stick to the issues
But rather than address issues in the ad, Mack is releasing a feel-good piece steeped in patriotic images and words. The image of the astronauts is notable because Nelson is known for his support of the space program and is often mistakenly referred to as an astronaut because he once flew on the space shuttle as a U.S. Representative.