Published: Jul 25, 2012 2:28 PM EDT

CAPE CORAL, Fla.- A company in Cape Coral is giving away a free air conditioning unit for every ten they sell. The campaign is called Autumn Cares by Autumn Air Conditioning.

Friends or family of those in need of a new unit must submit their story via Email or letter to the company. Employees say, in today's economy, they understand times are tough.

Since the campaign, they've received more than 50 applications, and have already selected one winner. There is no set date on when the campaign will end; the company hopes it will become a permanent event.