Published: Nov 17, 2011 6:12 AM EST

FORT MYERS, Fla. -- The economy is forcing everyone to pinch pennies where they can.  With the holiday season gearing up, people are trying to save even more but studies show that is not the case when it comes to pampering.

Paul Mitchell the School Fort Myers opened their doors in May.  They said they're booming with business as part of what some call the Lipstick Effect, meaning no matter a financial situation, people are still finding ways to pamper themselves but just on a budget.

Call it frugal or living on a budget but for college student Samantha Kleinman, she is all about pinching pennies.

"Normally it will cost me $100 to $200 to get my hair done but instead it costs half that price," said Kleinman.

Half that price is possible at places like Paul Mitchell the School Fort Myers.  It is not only a learning institution for students working towards becoming professionals but people wanting to be pampered for less.

"No matter what the economy is, everybody in the community still wants to pamper themselves," said Andrew Albelo, director, Paul Mitchell the School Fort Myers.

"I know that I can go out and go do something with the money that I'm saving by coming here," said Kleinman.

At the Florida Academy of Massage and Skin Care it is a similar story.

"The economy has not hampered this industry," said L.J. Zeilke, president, Florida Academy.

There is a waiting list of people wanting to book massages and facials but all at a discounted rate so students can learn.

"People are going to take care of their bodies.  For $25 for an hour massage, in our student clinic, that is a pretty good value to take care of yourself," said Zeilke.

The Florida Academy has seen such a high demand, they're expanding business in the next month to include nine more rooms.

"It gives our future professionals a great hands on experience to build their clientele," said Albelo.

Kleinman knows these days college is expensive.  Saving where she can while still looking beautiful, she said is a win-win in her mind.

"I'm on a college budget so its an extremely, extremely tight budget so its really helps when there are places like this and not spend a fortune on your hair or beauty," said Kleinman.

In 2006, the beauty profession was considered to be booming.  The industry made $43-billion.  By 2012, it is on track to bring in $59-billion.